We already know that your clients’ attention is being torn into a thousand pieces from a million different directions. Email, phone, sms, twitter, facebook, bloggers, the news, TV, etc. all add noise to your marketing and sales efforts.
So the only way to reduce the noise and stay in close contact with your customer base is to be present and active in more of their touch points.
That’s fine for the clients and customers you already have in your email contacts. All you have to do is join Twitter or Facebook or Pinterest or Vine and these sites automatically connect you to your contacts. But what do you do when you’re trying to grow? How do you grow your audience base?
The hard way to do it is to find people who are in your target audience within each of the social media sites and interact with them. That works. But it’s a lot of work. And while it is a necessary part of healthy new relationship building, there’s a much easier way to get a huge kick start.
Remember how each social media site auto connects you to all the people who are in your email contacts?
If you’re a pharmaceutical sales person, just Google for doctors. You’ll get millions of websites. Skim each site to find email addresses of doctors. Add them to your contacts BEFORE you join Twitter, Facebook, Pinterest, etc…
To automate the processes even more, there are “email spider” apps that automatically extracts email addresses from websites found in Google.
In just a few minutes, you can have 3,000 email addresses of potential customers in precisely your target demographic. To do so ethically, just make sure you email each person you found and ask for permission to add their email to your contacts (which is kind of silly since they published their email publicly).
Now, what month is your next big print job? Get us to schedule you a reminder email. We’ll remind you to get a quote from us too! Use http://8print.co/reminder
