That’s the problem.
You’re selling against guys who’ve been selling since preschool. Really. They’ve been selling lemonade, sweeping services, lawn mowing services, cookies…
You know for a fact that if you start learning French now, you’ll never be as fluent as that kid that moved to Paris from LA at the age of 3.
But there’s one thing you can do that will put you in the top 1% of your specific industry for sales. It’s what every top 1% sales person does: They get perceived as being an amazing communicator.
Now, how do you do that? It’s counter intuitive. It really is. You’d think that to be an amazing communicator, you’d have to have a golden tongue. Nope. What you need is a platinum ear.
96% of the sales that we do fall into the same 5 main types. Just looking at a person coming in through the door I know what they want to buy. I could just ring them up and ask for their Amex.
Oddly, it’s only after you’ve asked a bunch a questions and then asked a bunch more that people feel you’ve provided a truly customized product or service solution. That’s when they feel like you really understood their needs. And that’s what makes you appear to be an amazing communicator.
In the end, you pitched them exactly the same solution you were going to pitch them in the beginning.
If you need ideas of what to ask, start with Journalism 101 questions:
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