We all print.
It’s still the most convenient form of big communication. You’ve got lots to say and no time to say it so you print it.
Now, can you cut your offset printing bill by 80%? How do you make your printing actually sell more?
Yes. Here’s how:
Saving Money:
3. The third most expensive component of printing is the press time.
So let’s shorten how long you stay on the press. We’ll deal with how in a moment. Or get a quote from Printing Hong Kong.
2. The second most expensive component of printing is the paper.
If you reduce your paper usage, guess what? You’ll reduce your time on press.
Making Money:
1. The single biggest most expensive component of printing is the customer you didn’t win over.
Didn’t Rockefeller say that? “The single greatest amount of money you will lose is the money you didn’t make.”
So, instead of trying to save a few pennies here and there on your brochures, catalogs, and product data sheets, solve problem #1 and you’ll solve #2 and #3 as a bonus.
Here’s how:
A1: Get a really good designer.
A2: Get a really good writer.
A3: Get a really good editor.
You know that conversation you always have with your uncle over the holidays? You know how it always goes 5 minutes too long?
Your marketing literature and this blog post are both doing that now. Shorten, Compress, Edit, Cull, Intensify. You’ll save time, paper, money, and win a lot more market share by producing shorter hard hitting printed media.
What month is your next big print job? Tell us, and we will send you a reminder to work with us right on time. Use http://8print.co/reminder
