@roybiv5 | www.customroybiv.com
What do you do?
ROYBiV is a new and emerging company in the leggings market. We create high end leggings from start to finish. We do everything from designing the product to putting it together by hand to ensure the best quality possible for the consumer.
What are the biggest changes you see happening in your industry?
ROYBiV is changing how customer experience the clothing industry by giving power to the consumer. We have decided to focus on one product and that is leggings. We make our leggings by gathering essential information from our customers. We get there measurement so that the pants fit perfectly. We use stitching that is reinforced and holds up to stress. Our material is made from a blend that is very comfortable and moves wells. We created lines that follow the curve of the body to give a more flattering affect and we redesigned the waist band to make the stomach look great and show off the back. All these changes are just a small step that will lead to a “made to order” mentality in the apparel industry and ROYBiV will be spear pointing this shift in merchandise.
What opportunities and challenges will these changes bring about?
There are plenty of opportunities as far as what the consumer can now create. No longer will they have to go to a store and buy what’s there. Now they will be able to just go online or on an app and create their clothes from scratch. This however brings in some difficult problems. One problem we are looking at is cost. The cost to create one piece of clothing for one person one time is not where we would like it to be. ROYBiV is working on figuring out a way to keep quality of the products while reducing costs and allowing the consumer to create their own style. We also face the issue of being able to create a custom piece for every consumer that orders something and getting it to them at a decent time. We would need to expand to a very large facility to acommadate all the orders that would be coming in and getting them out on time. We realize that these issues are the reason that there isn’t another brand like us out there but we at ROYBiV feel that is possible but will take some effort.
What are your biggest goals?
ROYBiV hopes to be able to expand our product line to other things. We hope that once we’ve done leggings long and well enough that we can then move to other apparel. We also would like to open up small manufacture stores that people would be able to create custom apparel via interactive computers. This goal of this would be to focus one factory on a couple of states that are close to each other so that we can deliver our product on time and allow easy access to consumers.
Who and what would you need to reach your goals fast?
To reach our goals quicker we would need the support of our consumers. We value every opinion and customer we receive which is why we also make all of our products in the USA. We don’t need celebrities or models to reach our goals. We need the support of each individual consumer who is the driving force behind every great company and that’s something that can’t be bought.
Finally, who should contact you and why?
ROYBiV is about letting women express themselves and giving them the freedom to choose what they want to wear. Any women out there young or old can contact us. We need them as a consumer so that together we can bring the future of clothing to the present. We want women to feel comfortable and to feel like they matter and that’s exactly what our focus is.
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