David Godden Interviewed by Mobile & Printing Company
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www.etrigue.com | Twitter: @eTrigueEurope
I’m Managing Director at London-based eTrigue Europe, providing state-of-the-art Marketing Automation tools.
What are the changes happening in your industry? How do they impact you?
There have been three seismic changes in the Marketing Automation space in the last 5 years:
1. Consolidation of existing vendors in the space.
2. More Marketing Automation vendors popping up every day, it seems.
3. An epiphany from smart marketers who understand that outbound marketing is no longer enough in today’s world, where most prospects will only speak to you when they are ready to buy having done their own research online.
What do you want people to know about your work?
In such a crowded and competitive market place, you need to provide several things to stand out:
• Great customer service
• Simple tools that allow the customer to see a real return on their investment in your product very soon
• Focus on the value you provide
• Enable the customer to be seen as a hero in their own organisation
• Did I mention great customer service…?
What are your biggest goals?
Happy customers. With happy customers come long and fruitful relationships for both parties.
Who or what would you need to accelerate your goals?
Without question you need a great team around you. One you can rely upon to provide the same level of service they would if it were their own business.
By allowing your folks the freedom to express themselves, whilst taking ownership and responsibility for their actions, is a sure way to build an engaged and collaborative team.
Finally, who should contact you and why?
Any marketer who currently use an email marketing product and web site tracking (like Google Analytics) needs to start using Marketing Automation!
It provides you with a deep understanding of what your prospects do once they click through from an email and on through your website, tracking pages visited, length of stay, etc. You can follow and nurture your prospects ‘in the background’, and only present you with the ones who are ready to buy when your predetermined criteria of a ‘hot prospect’ is met.
Your sales guys will never stop thanking you for providing them with the best pipeline they could hope for!
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