Edward Armstrong Interviewed by Mobile & Printing Company
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www.communitypartners.co.uk | Twitter: @cpmedialtd
Community Partners ltd are an outdoor media agency, providing businesses across the UK with a unique opportunity to advertise through council owned promotional space such as roundabouts, boundary and welcome signs.
Community Partners can provide adverts which reach audiences of up to 2 million people a month, whilst also being highly price competitive, with a roundabout costing from £14 a week.
Roundabout advertising is suitable for small businesses with limited budgets looking to target local audiences, it is also highly effective for large organisations looking to boost the impact of national marketing campaigns.
What are the changes happening in your industry? How do they impact you?
As the digital race continues between businesses in competition for online presence, investment in more traditional but more effective marketing channels can be overlooked.
Community Partners see this as an opportunity to communicate with businesses how much more effective outdoor advertising can be, helping businesses increase ROI on their marketing spend with more high impact marketing platforms.
What do you want people to know about your work?
As many businesses begin to identify the declining ROI in online marketing a renaissance to more traditional marketing has begun.
The key to a successful, fully integrated and target campaign is to not just focus efforts towards online marketing, but also promote in the ‘active space’ when audiences are commuting or socialising outdoors and engaging with audiences in the real world.
What are your biggest goals?
One of Community Partners biggest goals is to support local councils by generating much needed revenue through the outdoor advertising platforms in times of austerity through revenues created by businesses advertising on council owned space.
Community Partners also aims to help businesses develop and grow on a local or national level by helping to promote their business and increase sales.
Who or what would you need to accellerate your goals?
Finally, who should contact you and why?
Small businesses with limited budgets looking to target local audiences as well as large businesses looking to boost the impact of national marketing campaigns.
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