Amanda McIntosh Reveals Business Insights for Paris Printing, France
What do you do?
I’m a graphic designer by day and am responsible for the layout, design and production of various creative, collateral and artwork using InDesign, Photoshop, Illustrator, and Bridge for three grocery retail chains. I also do freelance design work for AMC – Amanda McIntosh Designs (self owned) and am currently working on my 365 project.
I’m also a crafter by night. Designing handmade goodies for my etsy shop, etsy.com/shop/amabli.
What are the biggest changes you see happening in your industry? And how do they impact you?
There are changes every day! There has always been a scare within the design market that everything is moving to the digital age. You see it all the time. As a designer, whose passion lies within print design, I have to keep up with the latest trends, market needs, and technology while keeping print valid and in the forefront of the minds of clients. Keeping up with all markets and demographics and learning how to be flexible with needs worldwide is the biggest challenge of our field.
What do you want people to know about your work?
My passion lies in visually communicating your wants and needs and hitting your target audience with the right identity for you, your company, services or product. Graphic Design is my passion, it awakens my soul and I wouldn’t give this up for anything! I put my heart into everything I do from small to large projects taking into account every detail and client need while balancing creativity and readability.
What are your biggest goals?
To be an artist every day. I’m lucky enough to have found what I’m meant to do with my time here on Earth – design and create. I strive daily to exceed my own skill set, think outside the box and take creativity and visual communication to a whole new level.
Who or what would you need to accelerate your goals?
Finally, who should contact you and why?
Anyone looking for design work! I’m passionate about my clients needs and the creative field. I have quick turnaround with a high attention to detail and love what I do. Take a look at my website – I have a handful of samples from freelance, corporate, and conceptual work.
What is Graphic Design?
Graphic Design is visual communication. It communicates an idea or message, conveys choices and decisions, provides companies with an identity and food with a flavor. It brings you the next big thing – a commercial, informational pamphlet, concert poster promoting that cool local band, that awesome new clothing or record label,
social media, magazines, coupons…anything and everything you see or read is influenced by design.
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