B2B Ad Agency LA NYC SF London FeaturesTim Baier – Spiracle Media of spiraclemedia.com … he can be reached at @SpiracleMedia on Twitter.
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What does your company do?
Content creation and video storytelling
How do you differ from your competitors?
Our background is journalism. Our co-founders are former sports anchors and all of our hires have been from broadcast news. It allows us to tell stories quickly and effectively for our clients.
What’s the biggest mistake your customers are making?
The biggest mistake is not following through once getting video content created. A lot of them just post the video to YouTube and sit on it, not building a natural audience. Our most successful clients are using video in a bigger marketing/sales plan that gets targeted viewers to watch.
What type of video drives revenue for your clients? Our experience has shown that video storytelling in testimonials works the best at garnering trust quickly from new potential customers. Our clients use video in initial emails to share their story with a prospect, or more importantly in a conference room meeting to warm up a meeting and tug at emotional strings. As much as you know your product/service, having someone who has been touched by that tell how great you are will always win the day.
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