B2B Ad Agency Features Vanja Djuric of www.uakron.edu
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You can reach our guest at @VanjaDjuric on Twitter.
What does your company do?
How do you differ from your competitors?
Through capabilities of the Taylor Institute – as a Director of Analytics, I get to engage with the community and act as an agency that offers full service research and analytics capabilities.
What’s the biggest mistake your customers are making?
Not fully integrating multiple sources of datasets to talk to each other in order to gain insights across multiple channels and datasets.
What is the biggest opportunity for marketing industry? Analytics – the most important relationship within any organization is the relationship between the CIO and the CMO – and this is only going to become even more important across industries.
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