When you make an ad, it’s not always just putting up a facebook ad with a stock photo. Sometimes, you actually have to go do a full film production with onsite photo and cinematography.
Advertising is as complex as Film Production.
You can use stock photography but for truly innovative marketing messaging, you do really need to rent your own silent mobile generators, Arri, Alexa, Gobo lights, av equipment, 8k cameras and lenses, and Scissor Lifts.
Remember that Honda and Cummins diesel generators are the highest quality and very reliable. As far as cameras, there’s not much outside of Sony or Red Weapon.
You’ll also need models and actors. The best thing to do is use a local fixer and local talent agencies when looking for cast. Putting together a full production is no different than orchestrating a philharmonic. You’ll have to use the best of everything to get world class results.
Just remember, as far as your budget goes, the moment your rental hardware goes out of the warehouse floor, the clock starts running. So it’s always best to rent locally or schedule rapid returns to the rental company.
If this doesn’t get your rental company’s attention, just ask them for a discount and stay in touch with them.